For much of the Cold War, the British Army's main battle tanks (MBT) were first the Centurion and then the Chieftain. The question of the latter's replacement became urgent when in 1980 MBT80 was canc

When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In "The Challenger Launch Decision," Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventi...(展开全部)

The explosion of space shuttle Challenger on January 28, 1986, and the death of the seven astronauts aboard had a major impact on American culture, with many people still vividly remembering exactly where they were and what they were doing when they heard about the tragedy. Journalists and investigators have historically cited production problems and managerial wrong-doing as t...(展开全部)

The explosion of space shuttle Challenger on January 28, 1986, and the death of the seven astronauts aboard had a major impact on American culture, with many people still vividly remembering exactly where they were and what they were doing when they heard about the tragedy. Journalists and investigators have historically cited production problems and managerial wrong-doing as t...(展开全部)

When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In "The Challenger Launch Decision," Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventi...(展开全部)

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 d...(展开全部)

Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy and Mather "In 1986, the Levi's Dockers brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked...(展开全部)

理查德·鲍威尔斯(Richard Powers)是美国后现代派小说家的后起之秀，他的信息小说(Infofiction)反映了这样一个现实：当代科技给人类带来日新月异变革的同时也招致了毁灭性的灾难。小说以其超大的信息容量、非凡的想象力和独特的后现代主义表现手法赢得了广大读者的喜爱和评论家的赞赏。 《葛拉蒂2.2》讲述了一个现代版的皮格马利翁故事，认知神经学教授菲利普·兰茨与年轻的小说家理查德·鲍威尔斯合作，试图运用计算机解读经典文学作品。